When you effectively market each of the practice areas you specialize in can make a tremendous difference in your ability to expand your client base and increase revenue. Marketing is no longer a world of advertisements, but instead, experts constantly refining strategies using real data to figure out what messages resonate with clients, and how the messages should be sent. Law firm marketing now means growth. Growing a law firm today is not just about handshakes and conventions. Every legal department, compliance department and law firm needs a good mix of channels, but the combination will vary based on your company’s goals, your competitive environment, and where your clients are looking for their services. Law firm marketing takes coordination, skill, and a massive amount of time to make your law firm’s marketing self-sustaining.